Rate the Redesign: Backbar Studios Leans into Vintage with The Muff Liquor Company

Published

July 18, 2024

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We all love a good redesign. Or is it that we all love to hate a redesign? Design Twitter™ will have a field day on whatever brand refresh dropped that day, while LinkedIn will keep it a little more “professional.” Regardless, they make for some of the most popular stories on DIELINE. But we wanted to get a little more granular and really take a deeper look at what’s going on under the hood. In Rate the Redesign we examine the latest redesigns to see if they nailed it or if they butchered a beloved brand baby.

And, yes, there’s even a graded score. What grade did Backbar Studios get for their latest redesign? Find out below.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.