Rate the Redesign: Frutero Ice Cream’s Playful Packaging Makeover by Olio Studio

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We all love a good redesign. Or is it that we all love to hate a redesign? Design Twitter™ will have a field day on whatever brand refresh dropped that day, while LinkedIn will keep it a little more “professional.”  Regardless, they make for some of the most popular stories on DIELINE. But we wanted to get a little more granular and really take a deeper look at what’s going on under the hood. In Rate the Redesign we examine the latest redesigns to see if they nailed it or if they butchered a beloved brand baby. And, yes, there’s even a graded score. What grade did Olio Studio get for their latest redesign? Find out below.