Valentine’s Day is right around the corner, and this year, menstrual health brand U by Kotex wants to further its mission of normalizing periods.
Consumers typically don’t associate those two things, but that’s precisely what U by Kotex is trying to do. In collaboration with Phasey, a brand that produces functional foods for better periods, U by Kotex has unveiled its “Let’s Have Period Sex” campaign by agency Quality Meats to break the stigma around getting it on during that time of the month.
According to research, almost 40% of women would skip out on Valentine’s Day sex if they had their period. However, 54% of women are game for period sex, but 40% are embarrassed or shy about mentioning it to their partner. And, what’s more, in DTMFA news, 25% of women who have started their period during sex have been shamed by their partners for doing so.
