Oh god, is it April Fool’s Day already? If Burt’s Bees’ collaboration with Hidden Valley Ranch has you suddenly spiraling over the passage of time, don’t worry, it’s still January! But considering its inspiration, confusion makes sense. After Burt’s Bees joked about making Hidden Valley lip balm on their Instagram last spring, followers responded so enthusiastically that the companies thought, why the hell not?
However, if you’re still (understandably) asking, no, really, why? You can find the answer in marketers’ other favorite made-up holiday: Super Bowl season. In a joint statement from the two brands, this weirdo limited release capitalizes on “a moment when lips are dry, and wings are the traditional game-day fare.” The resulting collection breaks ranch dressing down into four unlikely lip balm flavors: Buffalo Sauce, Crunchy Celery, Fresh Carrot, and—of course—Hidden Valley Ranch Dressing.
