Folks getting wild this summer with sweet and savory flavor combinations hasn’t stopped with mustard and watermelon, with Kraft Heinz and Brooklyn-based ice cream maker Van Leeuwen teaming up to release a limited flavor in time for National Mac and Cheese Day, July 14th. Made with Kraft Mac & Cheese, the new ice cream will be available at Van Leeuwen locations and online.
Pints and containers for the unconventional flavor mash-up feature Kraft’s signature blue and elbow macaroni “smile” and sports a dominant Van Leeuwen wordmark. The packaging keeps it simple, straightforward, and very on-brand, with the Kraft blue and yellow along with a single noodle serving as enough of a prelude to the curious ice cream contained within.
