A wine and cheese pairing is a duo that we’re used to, but Franzia is ushering in something new by collaborating with oVertone. The semi-permanent color-depositing conditioner brand has partnered with everyone’s favorite boxed wine to bring consumers a new blend for fall.
The collaboration, consisting of Coloring Conditioner kits, is inspired by fall: the magic of the leaves changing colors and the time when people start to unwind and surrender to self-care.
The Sunset Blush kit consists of Pastel Purple and Rose Gold Coloring Conditioners for those with lighter hair shades. In addition, the Chillable Red kit features Extreme Red and Extreme Purple Coloring Conditioners, appropriate for light to medium brown starting shades.
