Action on the lemon-lime front of the Cola Wars has intensified, starting with Sprite’s recent global brand refresh by Turner Duckworth, followed by PepsiCo’s replacement of Sierra Mist with the new Starry.
Today, PepsiCo unveiled the international refresh of the lemon-lime soda power brand 7UP.
Internationally, PepsiCo owns the distribution rights to 7UP, the main rival to Sprite outside the US. While PepsiCo is taking on Coke’s Sprite in America with Starry, 7UP is Pepsi’s lemon-lime champion abroad and, after seven years, sees a significant brand refresh.
