How mainstream is cannabis, anyway?
In North America, weed is now legal in all of Canada, 21 states in the US (plus Washington DC and Guam), and decriminalized in Mexico. While the availability of the kind herb has significantly expanded in recent years, there is still a little shadiness associated with cannabis.
Since cannabis is still federally illegal in the US, the cannabis brand landscape is peppered with countless brands mostly confined to their respective states. Due to its federal scheduling, interstate cannabis operations are usually illegal or tricky. Unlike Unilever, a cannabis business can’t simply transport raw materials or finished, packaged products from one state to another. Sure, some of the bigger brands are now multi-state operators with their products in several markets, but a single, national weed brand with the clout of a major CPG manufacturer remains elusive.
