Subtle Spirits Paper Trail

Published

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Subtle Spirits is more than your traditional independent bottler. Part spirits purveyor, part alchemist, our product is enhanced with original artwork produced in collaboration with artists that extends beyond the canvas, glass, and mind. Offerings of whiskey range from single casks to very small batch blends and span a variety of styles from American Malts, Scotches, ryes, and bourbons. The analog piece is digitized and printed onto the label.

For our Paper Trail, Blend of Straight Whiskies release we worked with San Francisco artist Michael Beckler to channel an energy, through the color palette and movement of lines and texture. Beckler begins with a 39” x 59” piece of rice paper, adding layers of acrylic paint to form the composition. We decided the best way to tell the story of this release was to create our very own ‘paper trail’ by chopping up part of the original painting to use as one-of-a-kind labels.