Entrant: Lavernia&Cienfuegos
Country: Spain
Description:
CODIZIA is a fragrance developed for women who look for a quality and premium product, but at a much lower price than the top range perfumes. Its bottle tries to transmit these attributes: elegance, personality, sophistication… With its rounded shapes, the golden finished glass, and the two curved white surfaces, which facing each other, produce a light and reflection effect.
The package has a graphic design that refers to the shapes and colours of the bottle. It is distributed exclusively at MERCADONA shops.”
Marketing Objectives:
To attract consumers attention at point of sales, we have developed a layout with a technological look, inspired not in the cleanliness technology, but in the cosmetics one, creating icons which conveys the performance and the premium positioning of the product.
The new packaging design, printed in a sleeve film, integrates art with form, once it moulds the bottle format — which also brings sinuous and refined shapes — helping to bear the concept of a high quality product and its effectiveness.
Additional images after the jump.
