Necula Creative Crafts an Elegantly Inclusive Identity for Authentic Ego Skincare

Necula Creative designed a sleek, inclusive visual identity for Authentic Ego, embracing a range of skin tones to symbolize diversity and avoid the expected millennial pink palette. The four-step acne treatment approach is represented by a logotype featuring four fading dots, with clean typography and abstract geometric lines adding elegance and modernity to the packaging.