Bubble, a brand known for captivating the Gen Alpha and Gen Z skincare market, has just launched its first-ever lip care product: the Tell All Juicy Secret Lip Balm. The release marks the brand’s first expansion beyond skincare into a universally loved and highly saturated category.
Bubble’s Tell All Juicy Secret Lip Balm is designed in-house by Lindsay St. Clair, executive creative director and VP of brand, and Jessaline Orlansky, head of product development. Launched with the intention of not being just a lip product, it’s also positioned as an accessory. St. Clair shares, “When we create a new product, we try to get it right and ensure that the experience of using the package is as intentional as the product itself.” And as the rise in charms as an accessory, both on bags and on jewely has increased, it’s a playful and practical twist, especially for the Gen Z consumer.
