The Japanese brand, Miso Pretty, takes its visual cue from Asian food and drink cultures with ornate little touches that call to mind fancy cigar boxes and liqueur bottle labels. I love how they’ve juxtaposed stuffy little flourishes with the signature Japanese ‘cute’ factor – note the pretty girl and lush, over-the-top blossoms. The copy also talks to girls with call-outs like ‘tiny perfection’ and ‘pamper all over’.
And, anyway, these are really pretty packages no matter how you analyze them. Gotta love it.
