Beer design’s been extremely ambitious for a minute, and we love it, but there’s something to be said about the classic appeal of a low-key can. Most of the biggest beers don’t need a lot going on to make an impact, and that kind of intentional design is likely to age well.
Toronto agency Conflict gave Moosehead’s Small Batch East Coast IPA exactly one of those systems with just a few well-done details: a brown jug icon, a smart mix of serifs, and attention-grabbing colors. A timeless maple leaf red makes this design stand out on their boxes, delivery trucks, and stylish cans.
