There’s just something about blobs that gives off a carefree, artsy vibe. They’re an especially funky addition to typography, and Rui Kinoshita combined both to a very cool effect in his design for the Japanese beer Session.
The mark on the original bottle just looks like a funky abstract blob, but looking closer reveals it’s a bulbous S that makes up almost half of the brand’s logomark. Other labels focus more on a natural look, but that eclectic typography keeps it modern and interesting throughout.
