Cerveza Veer’s Warm, Handwritten Labels Feel Like Peeking at a Creative’s Brainstorming Doodles

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Does everybody dream of hanging out with sommeliers? We’re noticing a trend of lovingly messy alcohol design, covered in the kind of handwriting and last-minute edits that a friendly neighborhood distiller might scrawl onto a bottle they filled themselves.

While the first layer of Rowelt’s design for Cerveza Veer looks like a typical beer label, they’re covered in script typography that gives the bottle a warm, intimate feel. The juxtaposition of sharp sans serif and lively handwritten notes has all the charm of looking into a creative’s notebook, getting a lens into the careful process behind their work.