Over the past several years, science has proven the phrase “go with your gut” to be more than just a figure of speech. Our overall health influences a substantial part of our everyday function, from our metabolism, immunity, mood, and more. With this kind of natural assistance, making radical changes to health might be as simple as a change in diet.
Myota is one of the many new wellness brands out there promoting gut health above all else, but they stand out for their eye-catching identity: most specifically, extremely cool typography inspired by the gut itself. The wordmark’s wiggly “Y” looks not unlike an intestine, and the letters swirl together in an extremely satisfying way, whether they’re laid out horizontally or piled onto each other like organs.
