For those of us who aren’t that into beer, the explosion of hard seltzer has been a godsend. The vertical’s increasing competition has led to a lot of interesting flavors and innovations, even like variations on the general formula of hard seltzer. Thorntail’s “hard agave” is kind of like hard seltzer with a touch of tequila, like an ultra-light margarita in a can.
The branding has a classic southwestern look, with a sunny hummingbird logo and a clean wordmark written in the script of a Route 66 neon sign. Colorful flavor names pop against the pale blue of a desert sky, and the can’s understated, sophisticated look is flexible enough to translate into stylish merch. The end result is a refreshing product perfect for a laid-back Indian summer picnic.
