Coca-Cola is trying to bring back a taste of nostalgia this summer as New Coke makes its first appearance since 1985.
For those of you who were still just a twinkle in your Pappy’s eye, the debut of New Coke that delivered a slightly sweeter twist to the original formula didn’t win hearts and minds in America. It did quite the opposite, resulting in thousands of phone calls and letters (the 80s equivalent to putting someone on blast via Twitter) demanding the original, classic formula return.
Despite this nationwide backlash, Coca-Cola is going for it yet again in collaboration with Netflix’s hit show, Stranger Things. The big difference this time around, according to Stuard Kronauge, president of Coke’s sparkling business unit and senior vice president of marketing for Coca-Cola North America, is they’re not taking themselves too seriously.
