There are increasingly fewer opportunities to send or receive postcards in Japan. By employing a postcard motif, we created an analog-looking design with human warmth. By creating an analog feel, it also demonstrates that the product is made from oranges carefully-grown by farmers. The stickers are detached from each other like postage stamps, allowing the package to be customized with different sticker arrangements. The package is also wrapped in a mesh bag, which is commonly used for oranges in Japan, emphasizing the fact that it is 100 percent pure juice. The new design has contributed to a 130% sales growth compared with before the renewal.
