Looking for an awesome gift to give the designer in your life this holiday season? Check out one of The Dieline’s favorite books for inspiration. Outside the Box by Gail Anderson is a collection of some of the best packaging-based projects from around the world. The book explores one of the biggest trends happening in the packaging design world today, Visual Authenticity, through hand-drawn, hand-made designs produced exclusively in small batches.
“Seen by some as a nostalgic trend, hand-drawn lettering had matured from a graphic fad into an established design technique. In Outside the Box: Hand-drawn Packaging from around the world, Gail Anderson lovingly gathers forty projects by graphic designers, illustrators, and hand letterers for global brands such as Coca-Cola, Chipotle Mexican Grill, and Jameson Irish Whiskey, as well as local, independent clients such as Maria’s Packaged Goods & Community Bar in Chicago; Bienbebido in La Roja, Spain; and Julaquavit in Visby, Sweden. Anderson shares her self-proclaimed infatuation with hand-drawn lettering through thoughtful interviews, sketches from designers, and a wealth of full-color images revealing the working processes and inspirations behind each package.”
