This is a cool project. Film Box Lab, a Nashville-based photo lab, reached out to Russell Shaw Design in Atlanta, Georgia to create a unique direct mail campaign to celebrate the tangible process of film photography. They designed a highly tactile, textured package that was shipped to photographers around the nation. Each box contained a personal letter from the lab’s founders, a mini newspaper celebrating film photography, and gifts for the recipients in the form of coupons, film canister bags, a custom field notebook, and a screen printed poster.
Take a look at the pictures; it is utterly beautiful.
