Embarc’s packaging design for Devil’s Lettuce takes a lighthearted approach to challenge outdated perceptions surrounding cannabis. With a clever touch, the design playfully explores the origins of myths and misconceptions about cannabis, making it perfect for sparking conversations and enjoying the season. The inspiration draws from iconic sources like Reefer Madness, the 1950s and 60s pulp art, and the eerie charm of 60s-80s horror movies and their soundtracks. The design cleverly combines a muted color palette with striking pops of red, creating a visually compelling and memorable package that captures the essence of the campaign’s message: to foster a world where cannabis is appreciated rather than vilified.
Many don’t realize that the fears surrounding cannabis are rooted in outdated societal narratives, often overshadowing the plant’s true merits. This campaign is designed to spark conversations surrounding the origins of these widespread myths and misconceptions, all while having fun during one of our favorite seasons. We believe that through genuine understanding, mutual respect and patience, a world can exist where cannabis is valued, not vilified.
