Calexo‘s packaging design underwent a strategic transformation, shifting from bottles to cans to align with evolving consumer preferences. Recognizing the changing landscape after the pandemic, the brand adapted to meet the demand for smaller, more personal portions that offered increased flexibility.
The 22oz bottle, once designed for sharing, was replaced by sleek and portable cans, becoming the go-to choice for the brand’s packaging.
The initial branding was designed four years ago by TRUF Creative, which included creating the logo and stripe graphic language system. Then, internally, the brand developed the packaging and supporting marketing materials. In addition to the update, Calexo introduced new and exciting products to their lineup of alcohol-free drinks. The sparkling hemp beverages come in various delicious, infused, and un-infused flavors. Crafted to cater to diverse tastes, Calexo’s offerings promise an uplifting experience with 5mg of THC and CBD or a refreshing no-impact option for those seeking alcohol alternatives.
