Designed for a more playful, youthful demographic, HiPuma is Nectar’s Delta-8-based gummy brand. The packaging system, developed by Nelson Schmidt, hones into a mischievous attitude, featuring quirky monster-inspired illustrations paired with striking color palettes.
Two Milwaukee edible aficionados were tired of the terrible-tasting, mass-produced Delta-8 THC gummies flooding the market. So they decided to enter this hemp-derived edible industry by creating a better tasting, more pleasurable and ethical product they could enjoy with the hive of likeminded gummy fans who were looking for something different. With that, Nectar was born. They tasked us with bringing the new brand to life, including logos, packaging and flavor names for the company’s first two products.
