Robot Food’s Goldmine Gummies Cannabis Branding Visualizes Playful Nostalgia Through A Modern Lens

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Robot Food designed the brand identity and packaging system for Goldmine Gummies, a California-based cannabis gummy brand. The packaging system thoroughly showcases the product’s delicious tastes and flavors without relying on the monotonous visual cues that can occur within the cannabis industry. The illustrations are playful and fun, while the typography is grounded and concise. Plus, there’s just the right amount of nostalgia packed into the design, ideal for the cannabis space.

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Global strategic branding agency Robot Food has created the vibrant, illustration-led branding for new California-based cannabis gummies range Goldmine Gummies.