Inspired by summit markers and trail signs, Trail Magic’s packaging is designed with an adventurous spirit. Created by Macaroni Creative, the cannabis-infused sparkling beverage takes inspiration from beer and seltzer water packaging without alcohol. The soft illustrations, color-blocking effects, and a combination of type styles allow this packaging system to feel both eclectic and warm, evocative of the spirit of the beverage within.
Trail Magic is a cannabis-infused sparkling beverage brand located in Minnesota. The brand’s visual identity was inspired by summit markers and trail signs that you would find on a hike. The concept incorporates the outdoors element of the brand, while also a subtle play on getting high. We expanded the brand identity past the packaging design, creating recognizable and cohesive brand assets that could be used throughout marketing materials, social media and other touch points.
