Pentagram takes on cigarette packaging:
“Over the years there has been an onslaught of public awareness
messaging about the evils of smoking,” says Stout. “Unless you’ve been
living in a cave for the last 50 years you are very aware that smoking
is not only bad for you, it could very likely kill you. All smokers
know this for sure but it doesn’t deter them.
“Our marketing advice to cigarette companies in the new heavily
regulated era is to fully accept the new aggressive anti-smoking
restrictions and wallow in the government’s apocalyptic health
warnings. Don’t make excuses or dance around the stepped-up marketing
regulations, just transform the whole cigarette pack into a three
dimensional warning label.”
