Manasa Krishnan designed the packaging for the conceptual brand Flare. Breaking free from the mundane norm of lackluster sunglass packaging, Flare sets a new standard by infusing style into every detail. Krishnan’s design reflects the brand’s essence – where the name Flare, a clever fusion of “flair” and the connotation of light, encapsulates the innate stylishness of sunglasses. The packaging is an artistic canvas with striking yellow hues and a captivating orb pattern that adorns the box, instantly capturing attention and exuding a sense of energy and sophistication. The sleekness of the black serif typography further elevates the overall design, creating a harmonious balance between boldness and complexity.
‘Flare’ is a brand that elevates the everyday experience of wearing and owning sunglasses. The packaging for sunglasses is often uninspiring and dull, contradictory to the naturally stylish nature of the accessory. Besides the connotation of light, the name ‘Flare’ is a play on the word ‘Flair’ which is associated with stylishness. Flare reimagines the packaging for sunglasses in a new light, complete with distinguishing visuals and a style guide.
