FRAHM is a dedicated family-run business that prides itself on crafting exquisitely detailed and technically advanced outdoor jackets. Recognizing the significance of packaging in amplifying the brand’s essence, especially after customers have patiently awaited their pre-ordered jackets, the new packaging integrates the founder’s unique tone and candid writing style, featuring a typographic raindrop/teardrop motif that begins with the poignant statement “Life is so tough” and concludes with the uplifting affirmation “Life is so beautiful.” The meaningful simplicity creates an uplifting yet genuine experience for the brand’s consumers to participate in.
FRAHM are a small family run business who are dedicated to making the most beautiful, technical and detailed outdoor jackets on the market. A reaction to mass-market clothing and fast fashion; they work as an online only business, with a pre-order model, where customers buy jackets way in advance. Avoiding waste and lowering their impact on the planet they love and respect.
