High Tide creative studio recently worked with Thorlo to create a new packaging system that helps showcase the brand’s commitment to efficient socks. Because the sock brand has been around since the 80s, the new packaging system leans into the brand’s history and expertise. The updated packaging system is dynamic and bold but is overwhelmingly timeless, emphasizing the brand’s commitment to performance.
Despite sneakers’ history in the spotlight, Thorlo has always believed that foot protection belonged in the form of a sock. That’s why, for more than 40 years, they’ve engineered socks for the way people move. Yet, despite Thorlo being a true innovator in the space, consumers’ views on socks remained stagnant as they played second fiddle to the shoe. Looking to renew and refresh their purpose for today’s world, they partnered with creative studio High Tide for a rebrand designed to change how people think about their socks.
