Watch packaging can often lend itself to a stale, mature aesthetic that doesn’t feel especially up-to-date. Yet, fagerström created the packaging for Eluchre that is much more lively and snappy, implementing a holographic foiling and a bold simplicity. The concept reflects upon creating more positive moments, and the playful, albeit minimalistic typography paired with the holographic details reminds consumers to develop more unexpected playful instants.
Eiuchre is an independent watch brand from Shenzhen, China, that designs and manufactures stylish, quality timepieces for young consumers in the Asian market, inviting them to express their true feelings and be authentic. The company invited us to develop its new brand identity and packaging design for its first watch collection that was introduced to the market by the end of 2022.
