The air is crisp, the trees are bare, and the holidays are full steam ahead, which means all signs point to the start of the “ugly” holiday sweater season. The garish, knit-style tops are warm, comfortable, fun, and a total eyesore, so there’s little wonder why ugly sweaters are so popular.
For fans of fast food, beer, and CPG brands, it’s also an opportunity to represent in ugly sweater form. Every year some of the biggest brands include sweaters as part of their holiday collection of merchandise.
Most branded holiday sweaters usually follow the same knit pattern styles as traditional ugly sweaters with the inclusion of branded elements. Other sweaters have a more contemporary look with festive graphic elements such as snowflakes or holiday ornaments. Some are more explicitly Christmas, while other sweaters are non-denominational and stick to a more seasonal theme.
