Studio Chapeaux developed the bright, playful packaging for MellowFellows, and it instantly adds a brilliant direction for the brand. The playful patterns, exquisite colors, and captivating design visually highlight the brand’s lighthearted ethos. Simply from one look in the brand’s direction, you’ll be infused with positivity.
MellowFellows™ — Comfyscoks Target. Made for all MellowFellows. Result. This mantra runs consistently through all the visual building touchpoints. From brand name to campaign. Round shapes, meet feet up and typographic socks tucked into bright colors. Slip into your Mellow Fellows and head for the sunny side.
