We’ve been talking about celebrity mashups with brands for what feels like the whole year. In fact, we even put it in our trend report this year. We’re back with another hot collaboration, this time, however, between three mega brands.
Eric Emanuel, McDonald’s, and Adidas worked together to reimagine the Forum 84 High to honor the annual McDonald’s All American Games, two games that feature all-star high school boys and girls basketball players. The shoe alludes to McDonald’s classic paper bags, but it wears away to reveal the iconic brand color palette of red and yellow. Then, of course, there’s a nod to Adidas with the brand’s well-known three stripes.
