Atypic Chocolate Takes Its Consumers On A Visual Journey Over Distant Lands

Published

October 14, 2024

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The Atypic chocolate packaging, designed by Watts Design, uses intricate metallic foil illustrations that depict aerial landscape views, representing the origin of the cacao. The custom chocolate mold, with its geometric texture and balloon etching, complements the packaging, reinforcing the brand’s storytelling of a journey over distant lands.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_