Propyca’s Bold Blue Border Celebrates the Villages of the Pyrenees (and Maybe Keeps Witches Away)

Laia Fusté Studio’s packaging design for Propyca draws inspiration from the deep blue frames used in the Catalan Pyrenees to protect homes and harvests from misfortune. This symbolic blue frame is central to the brand’s identity, with its bold use in varying proportions paired with minimalist typography and luxurious finishes, creating a design that illustrates the premium quality of the products.