The Lab Saigon‘s packaging for Bakes draws on nostalgia for French pastries with a vintage-inspired tin can design. Each detail, from the carefully composed illustrations to the custom limited-edition bags created by a tufting artist, reflects the brand’s French heritage while offering a distinct and memorable unboxing experience. The elegant design is up to par with some of the luxury brand’s mooncake packaging designs from this past year’s Mid-Autumn Festival.
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
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