Friidu’s Plant-Based Ice Cream Delivers Indulgent Typography

Kuudes designed a quirky packaging system for Friidu, a plant-based ice cream brand centered around vibrant terracotta tones that create a sense of warmth and indulgence. The packaging features eccentric illustrations that give each flavor a distinct personality, making the brand all the more approachable. Complementing the design, the thick, creamy typography reinforces the idea that plant-based ice cream can still deliver a rich, decadent experience.