How can a package tell you everything while still managing to be exciting? The secret seems to lie within choosing what to reveal and when, creating a good sense of anticipation for the final product.
Parker Studio did that beautifully in their simultaneously revealing and concealing packaging for Holcomb’s super stylish home goods, which look sophisticated an well-made on the boxes, but look even more stunning once they’re out. Artful, almost abstract, yet totally clearcut silhouettes of each product do a great job of creating a sense of excitement for opening Holcomb’s boxes, crowned with embossed sans serif and an endearing swoosh logo on top.
