On February 10th, we welcome the Year of the Dragon for this year’s Lunar New Year.
The Dragon is one of 12 animals in the Chinese zodiac, and the animal markers of the zodiac follow a 12-year rotation. And just like clockwork, they’re used in an identical succession. This year’s Dragon symbolizes power, luck, nobility, and honor—it’s also forecasted that 2024 will bring new possibilities, transformations, and challenges.
This year, brands are celebrating by releasing limited-edition products packaged in dragon-inspired packaging designs. We’re showcasing our favorite 15 Chinese New Year packaging designs below.