Grove Collaborative, the marketplace on a mission to transform the CPG space by eliminating and offsetting plastic waste, has announced a new badge system called “Beyond Plastic.” The intention behind the initiative is to better inform its customers about the plastic content in thousands of products from dozens of pre-vetted sustainable brands.
Consumers who visit Grove’s website will see one of three badges on product pages, “100% plastic free,” “95% plastic free,” or “No single-use plastic.” The top of the oval-shaped badge features a rising sun with a series of rays, with an up-pointing arrow as the middle ray. The middle says “Beyond Plastic,” and the bottom third describes which of the three plastic categories the product belongs to.
