Belief Machines’ packaging design for the eco-cleaning brand Homethings is a sustainable statement in the cleaning aisle, challenging the status quo of single-use plastics. The redesign focuses on a reusable bottle and a corresponding eco-cleaning tab, creating a plastic-free, cost-effective alternative for consumers. The starter kit, featuring the bottle and tab, is presented in a rectangular, recyclable cardboard sleeve. The design communicates the practical benefits of sustainability.
Disrupting the cleaning aisle with a plastic-free rebellion. Belief Machines are delighted to have supported eco-cleaning brand Homethings with the redesign of their refillable cleaning sprays. The reusable, refillable bottle is bought once with a sachet of the relevant eco-cleaning tab. When you finish the bottle, you simply buy another tab, saving single use plastic waste and money. The starter kit consists of the reusable bottle and refill tab, encased in a rectangular recyclable cardboard outer.
