Milk’s creativity shines in the packaging design for Blunt, the umbrella brand. With the challenge of transforming a product-focused venture into a compelling lifestyle brand, Milk engineered a brand narrative centered around “Engineering Joy.” This ethos, encapsulating form, function, and lasting satisfaction, allowed Blunt to evolve beyond conventional umbrella culture. The packaging, reflecting Blunt’s principles of elegance and reduction, was crafted by blending innovative structural design, such as using recyclable Coreflute. Milk formulated packaging that shielded the umbrella and minimized environmental impact.
The Blunt Umbrella is undeniably an amazing product. But to expand further into new markets and achieve global growth targets, Blunt needed more than just an amazing product. They needed a genuine story to tell and a powerful brand to bind it all together.
