Silver Cross is a brand dedicated to bringing the next generation into a sustainable space. The babycare brand recently partnered with The Brand Nursery to create a packaging system that’s as sustainable as stunning, and the result is admirable. The cardboard box eliminates the need for plastic yet looks high-end and sophisticated. Sustainable packaging doesn’t equate to boring, bland work, and this is a clear example.
Since 2020, Silver Cross have been working on an internal initiative ‘For The Next Generation’. This pledge and commitment by the entire organisation has been put in place to ensure that all products, services, and actions are as sustainable as they can be and the footprint that the business creates is as kind to the planet, people, and our communities as possible.