Fisher-Price’s Latest Toys Honor And Support Coronavirus Heroes

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Since the advent of comic books, kids have played with toys modeled after their favorite superheroes or pretended to be these mythical and incredible protagonists as an amusing way to pass the time and create epic, homemade costumes. Generally, these characters display virtuous traits that role-playing can reinforce in youngsters.

Nowadays, it isn’t juiced-up dudes in skintight outfits fighting digitally created monsters, saving the day through selfless acts and feats of strength-it’s the medical workers and frontline employees performing non-essential services as we continue to weather the coronavirus pandemic. Mattel is commemorating those COVID-19 heroes in action figure form, with a portion of proceeds going towards charities supporting first responders.

Editorial photograph