Huggies has launched a new line of diapers named Special Delivery, claiming they’re the softest plant-based diaper on the market. The new nappies feature contemporary and stylish designs, are hypoallergenic, and come free of parabens, fragrance and elemental-chlorine. Both the baby side liner and waistband feature fibers made from plants such as sugarcane.
But perhaps the most novel feature of Huggies Special Delivery diapers is the packaging, which, for the first time in the brand’s history, features dads with their babies. The black and red design is meant to give the new line a premium feel, Kristine Rhode, Huggies North America brand director told USA Today.
