Sometimes pairings are so perfect that one can’t imagine a time before the combinations existed-chocolate and hazelnuts, peanut butter and jelly, and Martha and Snoop Dogg. In Australia, cereal maker Kellogg’s may have stumbled upon the next super combination whose sum is greater than its parts.
As part of the “Colour & Win” promotion with Crayola, Kellogg’s is releasing black and white boxes of some of their most popular cereals. To enter to win, customers color the back of the box and upload a picture to a webpage that brings the colored-in image to life via Augmented Reality (AR).
Creative agency Kinetic, based in Sydney, Australia, is behind the promotional concept, design and execution, tying together classic childhood staples, coloring books, and breakfast cereal with modern additions to that KID-life like mobile devices and AR.
