CP+B designed this special packaging for Domino’s Loyalty Stock Box. The packaging features gold elements that provide a sense of luxury and exclusivity.
“Conventional brands tend to see loyalty programs as simply a way to bribe customers to keep coming back, with little to no real loyalty involved. They give out points and punch cards that are worth next to nothing and that’s about it. Domino’s doesn’t do conventional, so we were challenged to make a rewards program unique and unlike any other.”
“Domino’s has some of the most loyal fans out there. They deserve more than typical loyalty program points—they deserve a piece of the pie. So Domino’s created a loyalty program that invites their customers to be part of their company, making them actual shareholders. Each month 25 loyalty program members will be given ten shares of Domino’s Stock.”
