Rhythm Studio’s packaging design for Bonza, the dog food brand with a mission to promote a healthier life for both dogs and the planet, speaks volumes about their commitment to purpose. Embracing the concept of ‘Nose to Tail Good Health,’ Bonza’s brand identity extends beyond nutrition, focusing on holistic well-being. The packaging vividly reflects this philosophy, featuring natural colors and a bold, eye-catching style conveying their all-around goodness message. While the packaging design feels natural and reflects the brand’s plant-based mission, there’s still an injection of playfully upbeat qualities that add a sense of whimsy to the dog food space.
Bonza are on a mission to inspire a healthier life, not just for dogs, but for the planet too. Firstly, they noticed a link between poor health in dogs, and common meat-based dog foods. And secondly, dog food generally has a huge carbon pawprint. So they set their sights on making a change. We crafted a brand that’s all about purpose. Built from the concept ‘Nose to Tail Good Health’ – because it’s not just about good food, it’s about all-around goodness. This idea spills over into the brand’s look too. Natural colours and a bold style that shouts their message loudly and proudly.
